MARKETING & MANAGEMENT

PROGRAM PROFILE

The Marketing & Management is for students who are interested in owning or running a business. The course focuses on effective use of promotional tools such as social networking. Students will work with area business people to apply classroom instruction, create displays to promote activities and events, and participate in community service activities and fundraisers. Leadership development, team skills, professionalism and effective written and oral communication skills prepare marketing students for a variety of careers in Marketing. 

COURSE CONTENT

• Sales Advertising
• Entrepreneurship
• Visual Merchandising
• Market Information
• Pricing
• Selling Skills
• Sales Demonstrations
• Promotion Strategies
• Advertising
• Public Relations
• Product Management
• Service Management
• Applied Communications
• Sports & Entertainment Marketing

RESOURCES

DECA & Marketing Resources
www.marketingessentials.glencoe.com

Bureau of Economic Analysis
www.bea.gov

Small Business Administration
www.sba.gov

Michigan DECA Site
www.mideca.org

National DECA Site