MARKETING & MANAGEMENT TECHNICAL ACADEMY

PROGRAM PROFILE

The Marketing & Management Technical Academy is an exciting partnership between the Bay-Arenac ISD Career Center and the Bay City Mall. This program is intended for students to learn Marketing foundations and functions, management, and entrepreneurial skills. The classroom is located at the mall, where students use the latest in computer and software programs. Students train with mall tenants as well as with area businesses to reinforce classroom instruction. Students will learn to market products and services through the use of various advertising strategies and materials.

COURSE CONTENT

• Sales
• Entrepreneurship
• Visual Merchandising
• market Information
• Pricing
• Selling Skills
• Sales Demonstrations
• Promotion Strategies
• Advertising
• Public Relations
• Product Management
• Service Management
• Applied Communications
• Sports & Entertainment Marketing

RESOURCES

DECA & Marketing Resources
www.marketingessentials.glencoe.com

Bureau of Economic Analysis
www.bea.gov

Small Business Administration
www.sba.gov

Michigan DECA Site
www.mideca.org

National DECA Site