MARKETING & MANAGEMENT

 

SPECIAL CLASS FEATURES

  • Hands-on Training
  • Job Shadowing/Mentorships/Internships
  • Run a Virtual Business
  • Field Trips
  • Economics
  • Professional Speakers
  • Communications
  • Leadership
  • Opportunity to Earn College Credit
  • Create Professional Portfolio
  • Teamwork/Collaboration
  • Ethics & Legal Responsibilities
  • Participate in DECA, A National Student Organization

Contact Instructor
       Lisa Forrest

 

PROGRAM PROFILE

The Marketing & Management program is for students who are interested in owning or running a business. The course focuses on effective use of promotional tools such as social networking. Students will work with area business people to apply classroom instruction, create displays to promote activities and events, and participate in community service activities and fundraisers. Leadership development, team skills, professionalism and effective written and oral communication skills prepare marketing students for a variety of careers in Marketing. 

COURSE CONTENT

  • Market Planning
  • Entrepreneurship
  • Visual Merchandising
  • Personal Finance
  • Channel Management
  • Business Communications
  • Pricing
  • Selling Skills
  • Sales Demonstrations
  • Promotion Strategies
  • Advertising
  • Public Relations
  • Product Management
  • Sports & Entertainment Marketing

RESOURCES

DECA & Marketing Resources  

Bureau of Economic Analysis  

Small Business Administration  

Michigan DECA   

National DECA